Here is the official behind the scenes footage from creative icon Karl Lagerfeld’s short film series starring Rachel Bilson for Magnum ice cream, which will premiere during the Tribeca Film Festival on April 21.
The footage gives an inside look at director Karl Lagerfeld’s vision for the three short films. The shoot took place over three days in Paris, where Mr. Lagerfeld brought his legendary creative prowess behind the camera to direct style setter Rachel Bilson. The series of short films offer American audiences a look into the pleasurable lifestyle Magnum ice cream has cultivated around the world for more than 20 years. The films celebrate the premium indulgence of Magnum ice cream and the attitude that a day without pleasure is a day lost.
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